The Rose Festival was organized for the first time in 1903 and aims to celebrate the beauty of the flowers and the kindness of the people. Over the years the Rose Festival has become a multinational and multicultural phenomenon that attracts a variety of guests - each of whom in turn contributes their own vision to the Festival.

This wide scope of the Festival is the reason why it needs a modern visual identity. The project proposes to create a modern vision of the festival, the basis of which lies the rose to show its diversity through a flexible system with interchangeable elements. The system is made up of symbols, colors and typography that show the cultural heritage of the Festival and preserve the traditional symbols of the rose, while being able to adapt to different environments and forms.

Thank you!